Club Mastery Consortium · Movement Businesses · Martial Arts | Dance | Yoga | & More
A proven system to fill your club with paying members.
Brand awareness, paid trials, conversion system, and software – all included.
What’s Included
What’s Included in Your Program
Brand Awareness
8-12 pieces of content built around your club. We seed your local audience before a single ad dollar is spent.
Paid Trial Campaigns
Come & Try → Trial Purchased → Membership. A full paid campaign system with lead tracking and follow-up automation.
SOFTP Software Included
Pipelines, automations, SMS/email sequences, booking systems, and reporting. First 3 months covered by us ($297/month after). It’s your system – you keep it even if you stop.
3-Week Structured Onboarding
6 calls over 3 weeks. Week 1: brand awareness live. Week 2: system built and ads launched. Week 3: optimise and convert.
75 paid trials in 90 days – or we work for free until we get there.
Once your ads go live, the clock starts. If we don’t generate 75 paid trials within 90 days, we keep working at no additional cost until we do. No asterisks.
Why CMC Works
Systems Over Effort
Most club owners work harder when growth slows down. CMC teaches you to build systems so growth becomes predictable.
The CMC Guarantee
We back the programme with the 75 paid trial guarantee. If we do not hit it inside 90 days – and your trials are showing up and joining at the agreed rates – we keep running your campaigns at no charge until we do. It is written into the agreement.
The Programme
Your 3-Week Onboarding Journey
Week 1 – Foundations & Brand Awareness
- Set up brand awareness campaign
- Clarify offers and positioning
- Begin seeding your local audience
Week 2 – System Build & Go Live
- Build trial pathway and funnels
- Set up pipelines and automations
- Launch paid campaigns
Week 3 – Optimise & Convert
- Test and refine ad creative
- Track performance and cost per trial
- First wave of trials coming through
The Program
Built for Serious Club Owners
The CMC is a coaching and systems programme for independent club owners who want to grow past survival mode.
75 Paid Trials Guaranteed
Every CMC client runs a Meta campaign with a 75 paid trial guarantee inside 90 days.
Learn MoreConversion Coaching
We work through your trial-to-member process so every lead you generate actually joins.
Learn MoreRetention Systems
Build the systems that keep members coming back – not just getting them through the door.
Learn MorePricing and Offers
Structure your programs and pricing so you stop competing on price and start attracting the right members.
Learn MoreWeekly Group Calls
Live coaching calls with Tom and other CMC members – share what is working, fix what is not.
Learn MoreNumbers That Matter
Know your cost per lead, cost per trial, and cost per member – and what to do when they shift.
Learn MoreProof
Real Clubs, Real Numbers
Real Results
What CMC Members Are Saying
“I was sceptical about the guarantee but we hit the target inside 60 days. The system just works – leads come in, trials get booked, members join.”
Isaac — Martial Arts Club Owner“Before curiousGrowth we were relying on word of mouth and the occasional Facebook post. Now we have a predictable pipeline every single month.”
David G — Studio Owner“The resources alone were worth it. I did not realise how much I was leaving on the table until I saw what a properly structured offer looks like.”
Kelly — Martial Arts Club OwnerLock your rate for five years.
CMC 3.0 launches 12 October 2026. Club owners who join in October lock their rate for five years – whatever the programme costs in 2031, founding members still pay today’s price. That’s the whole incentive. No countdown timers, no fake scarcity – just a genuinely better deal for the people who move first.
Choose Your PlanReady to Join the CMC?
Book a strategy call and we will walk you through whether the CMC is the right fit for where your club is right now.