Home / Meta Ads
Meta Ads
The curiousGrowth Method
Why Paid Trials Beat Free Trials
Free trials attract browsers. Paid trials attract committed new members – and the numbers prove it.
How It Works
A Campaign Built Around Your Club
We build, run, and optimise your Meta ads from scratch – paid trial campaigns run by a club owner, not an agency.
Campaign Setup
Full ad account setup, pixel installation, audience research, and creative production.
Learn MorePaid Trial Offer
We build the offer, the landing page, and the follow-up sequence – not just the ad.
Learn MoreWeekly Optimisation
We review performance every week and adjust targeting, creative, and budget to keep trials flowing.
Learn MoreTransparent Reporting
You see cost per lead, cost per trial booked, and cost per member – every week.
Learn MoreRun By a Club Owner
Your campaigns are run by someone who fills his own clubs with these ads – not an agency account manager.
Learn MoreGetting Started
What We Need From You
Setup takes about a week. Almost all of it is us – here is the short list of what has to come from your side.
Access, Not Passwords
You stay the owner of your Facebook page, ad account and pixel. We get partner access, which you can revoke any time.
Your Trial Offer
What the trial includes, how long it runs, and what it costs. If you do not have one yet, we build it with you on the onboarding call.
Footage of Real Classes
Phone video is fine. Ads with your actual mats, your actual students, outperform stock every time.
Someone to Answer
Leads go cold in hours, not days. You or a staff member needs to be reachable. The follow-up sequences do the chasing.
Straight Answers
The Questions Club Owners Actually Ask
I tried Facebook ads and got rubbish leads.
Almost always targeting and offer, not the platform. Boosted posts optimise for engagement, so you pay for likes from people 50km away. A properly structured campaign optimises for the trial booking and holds the radius tight around your club.
Why paid trials instead of a free week?
A free trial costs nothing to skip. A paid trial is a small commitment that filters out browsers before they take up a spot on your mat, and the people who do turn up convert at a far higher rate.
How much should I spend?
We will tell you honestly on the call, based on your town, your class capacity and your trial price. If the numbers do not work at a sensible budget, we say so rather than take the money.
Am I locked into a contract?
No lock-in. You own the ad account, the pixel data and the audiences. If you leave, all of it stays with you.
How long before I see trials?
Campaigns usually go live inside a week of onboarding, and first bookings typically land in the first fortnight. The compounding comes later, as the pixel learns and the retargeting audience builds.
Will this work in a small town?
Often better. Costs per thousand are lower and the community effect is stronger. The limit is population, not platform – we check that with you before you commit.
Real Results
Results From Real Clubs
“I was sceptical about the guarantee but we hit the target inside 60 days. The system just works – leads come in, trials get booked, members join.”
Isaac — Martial Arts Club Owner“Before curiousGrowth we were relying on word of mouth and the occasional Facebook post. Now we have a predictable pipeline every single month.”
David G — Studio Owner“The resources alone were worth it. I did not realise how much I was leaving on the table until I saw what a properly structured offer looks like.”
Kelly — Martial Arts Club OwnerLet Us Fill Your Club With Paid Trials
Book a strategy call and we will show you the exact campaign structure we use – and what it would look like for your club.